How to Integrate Internet Marketing Into Your Traditional Marketing Campaign Jennifer Ryley: Tuesday, May 13, 2008 | 8 minutes

Many small businesses today see the two strategies, traditional marketing and internet marketing as segregated efforts. For maximum effectiveness, however, it’s best to seamlessly integrate aspects of an online strategy into your traditional campaign. Jennifer Ryley has a Bachelor of Arts in Business Administrations with a dual major in Marketing and Finance from the University of South Florida and has over 3 years of traditional marketing experience and 2 years of online marketing experience.

During this 8 minute podcast interview, you will learn about:

• Simple, cost effective way to strengthen your traditional campaign with online efforts
• The value of metrics obtained by the online aspects of your traditional campaign
• Methods to improve future traditional campaigns by testing online aspects

 

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