Posted on June 11th, 2008 by admin
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To Pay or Not to Pay - Evaluating the Value of
Paid vs. Organic Search
Lisa Cardarelli: Wednesday, June 11, 2008 | 8 minutes
Pay per click advertising and search engine optimization have fastly become strong advertising mediums upon which marketers heavily rely. When considering search engine marketing many companies are faced with not understanding the difference between paid [...]

To Pay or Not to Pay – Evaluating the Value of Paid vs. Organic Search :
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Posted on May 12th, 2008 by admin
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How to Integrate Internet Marketing Into Your
Traditional Marketing Campaign
Jennifer Ryley: Tuesday, May 13, 2008 | 8 minutes
Many small businesses today see the two strategies, traditional marketing and internet marketing as segregated efforts. For maximum effectiveness, however, it’s best to seamlessly integrate aspects of an online strategy into your traditional campaign. Jennifer Ryley has a Bachelor of Arts in Business [...]

How to Integrate Internet Marketing Into Your Traditional Marketing Campaign :
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Posted on April 4th, 2008 by admin
What is Affiliate Marketing and How to Use it as a
Marketing Technique
Kirsten Brust: Tuesday, April 8, 2008 | 8 minutes
Kirsten Brust has a Masters in Business Administration and is currently an Account Manager at Bayshore Solutions. She has many years of experience with pay-per-click advertising and a background in Affiliate Marketing. Kirsten will be discussing Affiliate Marketing [...]

What is Affiliate Marketing and How to Use it as a Marketing Technique :
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Posted on March 11th, 2008 by admin
Embracing Social and Dynamic Technologies as
 Part of Corporate Culture
Steve Hasselbach: Tuesday, March 11, 2008 | 11 minutes
Steve Hasselbach is the Chief Technology Officer at Bayshore Solutions and has over 13 years of experience. Mr. Hasselbach holds a bachelor’s degree in management information systems from Florida State University. His expertise includes application development, networking, software selection, database development/administration [...]

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Posted on February 12th, 2008 by admin
How to Deliver an Integrated Internet Solutions
J Hootman: Tuesday, February 12, 2008 | 7 minutes
J Hootman is a certified Project Management Professional (PMP); he has over 10 years experience in Project Management, Software Systems Development and IT solutions. He holds Masters Degrees in Information Technology Management and Project Management. He currently is the Director [...]

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Posted on December 11th, 2007 by admin
Branding in an Age of Consumer Control
Meriel Read: Monday, December 10, 2007 | 12 minutes
In order to achieve effective branding today companies must understand how to truly listen to the needs of the consumer and respond to them in a way that will produce action.
In this podcast Meriel Read will share about how a Strategic [...]

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Posted on November 13th, 2007 by admin
Managing a Pay-Per-Click account while maximizing
budget and visibility
Patricia Bain: Tuesday, November 13, 2007 | 10 minutes
Managing online marketing efforts can be a difficult feat. When planning web advertising efforts it is important to keep in mind that properly managing your PPC account, ad text, and landing pages are all important factors to the success [...]

Managing a Pay-Per-Click account while maximizing on budget and visibility:
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Posted on August 7th, 2007 by admin
Gain a Competitve Advantage and Grow Your Business Online
Kevin Hourigan: Tuesday, August 7, 2007 | 15 minutes
As President and CEO of Bayshore Solutions, Mr. Hourigan has significant experience in the internet services business. During Mr. Hourigan’s career, he has previously served as President of American Micro Systems, President and CEO of Intol Computers, and [...]

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