To Pay or Not to Pay- Evaluating the Value of Paid vs Organic Search

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To Pay or Not to Pay - Evaluating the Value of
Paid vs. Organic Search
Lisa Cardarelli: Wednesday, June 11, 2008 | 8 minutes

Pay per click advertising and search engine optimization have fastly become strong advertising mediums upon which marketers heavily rely. When considering search engine marketing many companies are faced with not understanding the difference between paid [...]

 
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How to Integrate Internet Marketing Into Your Traditional Marketing Campaign

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How to Integrate Internet Marketing Into Your
Traditional Marketing Campaign
Jennifer Ryley: Tuesday, May 13, 2008 | 8 minutes

Many small businesses today see the two strategies, traditional marketing and internet marketing as segregated efforts. For maximum effectiveness, however, it’s best to seamlessly integrate aspects of an online strategy into your traditional campaign. Jennifer Ryley has a Bachelor of Arts in Business [...]

 
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What is Affiliate Marketing and How to Use it as a Marketing Technique

What is Affiliate Marketing and How to Use it as a
Marketing Technique
Kirsten Brust: Tuesday, April 8, 2008 | 8 minutes

Kirsten Brust has a Masters in Business Administration and is currently an Account Manager at Bayshore Solutions. She has many years of experience with pay-per-click advertising and a background in Affiliate Marketing. Kirsten will be discussing Affiliate Marketing [...]

 
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How to Embrace Social and Dynamic Technologies as Part of Corporate Culture

Embracing Social and Dynamic Technologies as
 Part of Corporate Culture
Steve Hasselbach: Tuesday, March 11, 2008 | 11 minutes

Steve Hasselbach is the Chief Technology Officer at Bayshore Solutions and has over 13 years of experience. Mr. Hasselbach holds a bachelor’s degree in management information systems from Florida State University. His expertise includes application development, networking, software selection, database development/administration [...]

 
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How to Deliver an Integrated Internet Solution

How to Deliver an Integrated Internet Solutions
J Hootman: Tuesday, February 12, 2008 | 7 minutes

J Hootman is a certified Project Management Professional (PMP); he has over 10 years experience in Project Management, Software Systems Development and IT solutions. He holds Masters Degrees in Information Technology Management and Project Management. He currently is the Director [...]

 
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Branding in an Age of Consumer Control

Branding in an Age of Consumer Control
Meriel Read: Monday, December 10, 2007 | 12 minutes

In order to achieve effective branding today companies must understand how to truly listen to the needs of the consumer and respond to them in a way that will produce action.
In this podcast Meriel Read will share about how a Strategic [...]

 
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Managing a Pay-Per-Click Account while Maximizing Budget and Visibility

Managing a Pay-Per-Click account while maximizing
budget and visibility
Patricia Bain: Tuesday, November 13, 2007 | 10 minutes

Managing online marketing efforts can be a difficult feat. When planning web advertising efforts it is important to keep in mind that properly managing your PPC account, ad text, and landing pages are all important factors to the success [...]

 
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Gain a Competitive Advantage and Grow Your Business Online

Gain a Competitve Advantage and Grow Your Business Online
Kevin Hourigan: Tuesday, August 7, 2007 | 15 minutes

As President and CEO of Bayshore Solutions, Mr. Hourigan has significant experience in the internet services business. During Mr. Hourigan’s career, he has previously served as President of American Micro Systems, President and CEO of Intol Computers, and [...]

 
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