Posted on June 11th, 2008 by admin
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To Pay or Not to Pay - Evaluating the Value of
Paid vs. Organic Search
Lisa Cardarelli: Wednesday, June 11, 2008 | 8 minutes
Pay per click advertising and search engine optimization have fastly become strong advertising mediums upon which marketers heavily rely. When considering search engine marketing many companies are faced with not understanding the difference between paid [...]
To Pay or Not to Pay – Evaluating the Value of Paid vs. Organic Search :
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Filed under: Online Business, Paid Search, SEO | No Comments »
Posted on November 13th, 2007 by admin
Managing a Pay-Per-Click account while maximizing
budget and visibility
Patricia Bain: Tuesday, November 13, 2007 | 10 minutes
Managing online marketing efforts can be a difficult feat. When planning web advertising efforts it is important to keep in mind that properly managing your PPC account, ad text, and landing pages are all important factors to the success [...]
Managing a Pay-Per-Click account while maximizing on budget and visibility:
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Posted on September 5th, 2007 by admin
Succeeding in a Paid Search Strategy
Stacey Whitfield: Tuesday, September 5, 2007 | 12 minutes
Investing in a paid search marketing campaign without a well-designed conversion strategy can greatly diminish your CPA or cost per acquisition. During this 12 minute podcast interview, you will learn:
- Successful strategies and goals for paid search
- Establish end-to-end reporting to [...]
Succeeding in a Paid Search Strategy:
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Filed under: Paid Search | No Comments »
