11
February
Posted in Online Business, Paid Search, SEO
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Mikela Sanders: February 12, 2009Â
Compete Against America’s Largest Corporations
7 minutes
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In this seven minute podcast, Mikela Sanders shares valuable insight on how companies can compete in the online market that larger companies are not reaching. Sharing briefly about natural search results, key money terms, Google ranking and search engine optimization, this podcast helps you apply tools [...]

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11
June
Posted in Online Business, Paid Search, SEO
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To Pay or Not to Pay - Evaluating the Value of
Paid vs. Organic Search
Lisa Cardarelli: Wednesday, June 11, 2008 | 8 minutes
Pay per click advertising and search engine optimization have fastly become strong advertising mediums upon which marketers heavily rely. When considering search engine marketing many companies are faced with not understanding the difference between paid [...]

To Pay or Not to Pay – Evaluating the Value of Paid vs. Organic Search :
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13
November
Posted in Online Business, Paid Search
Managing a Pay-Per-Click account while maximizing
budget and visibility
Patricia Bain: Tuesday, November 13, 2007 | 10 minutes
Managing online marketing efforts can be a difficult feat. When planning web advertising efforts it is important to keep in mind that properly managing your PPC account, ad text, and landing pages are all important factors to the success [...]

Managing a Pay-Per-Click account while maximizing on budget and visibility:
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