Mikela Sanders: February 12, 2009Â
Compete Against America’s Largest Corporations
7 minutes

 

In this seven minute podcast, Mikela Sanders shares valuable insight on how companies can compete in the online market that larger companies are not reaching. Sharing briefly about natural search results, key money terms, Google ranking and search engine optimization, this podcast helps you apply tools [...]

 

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To Pay or Not to Pay - Evaluating the Value of
Paid vs. Organic Search
Lisa Cardarelli: Wednesday, June 11, 2008 | 8 minutes

Pay per click advertising and search engine optimization have fastly become strong advertising mediums upon which marketers heavily rely. When considering search engine marketing many companies are faced with not understanding the difference between paid [...]

 

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Managing a Pay-Per-Click account while maximizing
budget and visibility
Patricia Bain: Tuesday, November 13, 2007 | 10 minutes

Managing online marketing efforts can be a difficult feat. When planning web advertising efforts it is important to keep in mind that properly managing your PPC account, ad text, and landing pages are all important factors to the success [...]

 

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