Jenni Walsh:
October 28, 2009
Account Manager-Bayshore Solutions
3 minutes

In this podcast Jenni Walsh talks about updates in Pay-Per-Click advertising to help businesses have the most success when running a Pay-Per-Click campaign.
In this podcast learn:

How has Pay-Per-Click changed?
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How do Search Engines protect your Pay-Per-Click campaign?
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Do you have options when it comes to Pay-Per-Click advertising?
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 Updates in Pay-Per-Click Advertising : Play Now | Play in Popup | Download

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To Pay or Not to Pay - Evaluating the Value of
Paid vs. Organic Search
Lisa Cardarelli: Wednesday, June 11, 2008 | 8 minutes

Pay per click advertising and search engine optimization have fastly become strong advertising mediums upon which marketers heavily rely. When considering search engine marketing many companies are faced with not understanding the difference between paid [...]

 

 To Pay or Not to Pay – Evaluating the Value of Paid vs. Organic Search : Play Now | Play in Popup | Download

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Succeeding in a Paid Search Strategy
Stacey Whitfield: Tuesday, September 5, 2007 | 12 minutes

Investing in a paid search marketing campaign without a well-designed conversion strategy can greatly diminish your CPA or cost per acquisition. During this 12 minute podcast interview, you will learn:
- Successful strategies and goals for paid search
- Establish end-to-end reporting to [...]

 

 Succeeding in a Paid Search Strategy: Play Now | Play in Popup | Download

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