benefit crossroads℠ case study - web development and salesforce

Wednesday, August 08, 2012  |   Email   |  Print

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benefit crossroads℠

Web Development and Salesforce CRM Integration Give Click-to-Sale Visibility
Organic Visits Increased 101%, Cost Per Lead Decreased 30%


benefit crossroads Launch Image

About benefit crossroads

benefit crossroads specializes in helping people choose individual health insurance products and supplemental insurance products that best fit their unique life situations. The health insurance agency is committed to matching customers with the most affordable and appropriate insurance plans to best protect them through the crossroads of life.



The health insurance agency partnered with Bayshore Solutions to integrate and develop its Web design to increase leads (both form submissions and calls) and increase issued policies.


To design a website that achieves benefit crossroads’ goals, Bayshore Solutions integrated WebModules content management system, and Quotit, a healthcare quoting solution, to provide informative insurance search results to website visitors. To deliver efficient end-to-end sales tracking, Bayshore Solutions integrated Salesforce CRM with the website to support lead-to-sales data, web and other source documentation, and process workflows. Custom Flash elements were developed for the homepage cloud video to instantly engage visitors.


In the first three months after website launch:


  • Total Organic Visits increased 101.25%
  • Paid Search conversion rate increased from 6.21% to 8.08%
  • Cost per lead decreased by 30%

W3 Award Winner 2012 - benefit crossroads

Bayshore Solutions and benefit crossroads won a 2012 Gold W³ Award in the insurance category for its web excellence.

Davey Gold Award - health insurance agency - benefit crossroads Bayshore Solutions won a 2012 Gold Davey Award for health insurance agency benefit crossroads' creative website design.
Platinum Award - benefit crossroads - MarCom The 2012 MarCom Awards honored benefit crossroads and Bayshore Solutions with a Platinum Award for its website design in the corporation category.
Silver Addy Award - benefit crossroads American Advertising Federation Tampa Bay selected Bayshore Solutions 2012 benefit crossroads' website for a 2013 Silver ADDY Award honoring excellence in website design.
The Communicator Awards - benefit crossroads - Gold Excellence The 2013 Communicator Awards honored  Bayshore Solutions and benefit crossroads with a Gold Excellence Award in the insurance category. 
2013 Webby Awards - Official Honoree - benefit crossroads Bayshore Solutions and benefit crossroads received an Official Honoree by the 2013 Webby Awards in the professional services category.

Link to printable benefit crossroads case study PDF



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