Enterprise Florida

Search Engine Traffic increased 175%

About Enterprise Florida http://www.EFlorida.com Enterprise Florida Inc. (EFI) is a public-private partnership serving as Florida’s primary organization devoted to statewide economic development. EFI's mission is: To diversify Florida’s economy and create better paying jobs for its citizens by supporting, attracting and helping to create globally competitive businesses in innovative, high-growth industries.

Challenge

Enterprise Florida an economic development organization for the State of Florida came to Bayshore Solutions with the goal of increasing their Web presence on major search engines.

Solution

Bayshore Solutions evaluated the search engine marketing efforts in place for the eFlorida.com Web site and recommended an e-Marketing solution with specific content for the search audience. Then a Search Engine Optimization and Paid Search Strategy was deployed targeting highly searched industry related keywords. In partnership with Enterprise Florida, landing pages were also created to help drive traffic and conversions. Each landing page offers a profile that users can download, that gives them industry specific information on the benefits of locating, expanding or starting their innovative business in Florida.

Results

Search Engine traffic has increased 175%

Since the beginning of Enterprise Florida’s and Bayshore Solutions’ partnership, Search Engine traffic has increased 175% with 157% in Google alone. By increasing Enterprise Florida’s presence on major search engines and offering valuable information through targeted landing pages, Bayshore Solutions was able to position Enterprise Florida as the organization of choice for information and assistance to locate, expand or start up a innovative business in Florida.

Overall, a solid organic SEO strategy combined with Pay-Per Click and targeted landing pages, gave Enterprise Florida an online boost to help improve the Florida’s innovation economy.