HealthPlan Services Website
Web Design that Effectively Engages Many Diverse Audiences
About HealthPlan Services
HealthPlan Services (HPS), a Water Street Healthcare Partners affiliate, is the largest independent provider of sales, distribution, benefits administration and customer service and retention solutions to the insurance and managed care industries. They serve insurers of individual, group, voluntary and association benefit plans and provide valuable solutions and support to thousands of brokers and insurance agents that sell into these markets.
HealthPlan Services needed one website that could educate and engage six separate and diversely motivated customer segments. The goal was to maintain the brand strength across all groups, yet interact meaningfully with each specific group.
Bayshore Solutions designed and developed a friendly navigation to quickly connect visitors with diverse perspectives and web-usage preferences to the information they are searching for, while reinforcing the firm’s broader footprint of expertise and services to all segments. The design drives a website experience focused on bolstering confidence in the brand both generally and individually across all audiences.
Health Plan Services in one site, accomplishes effective multiple- audience communication with:
- High ease-of-use for website visitors
- Professional presence and branding
- Control over edits and enhancements with an easy-to- administer Content Management System
“Bayshore Solutions did a great job of designing our site to accommodate our messaging for each of our customer segments. We are very pleased with the new Web design, as well as with our new ability to more readily update content ourselves.”
- Anne Marie Faria, Chief Sales and Marketing Officer
LINK to printable HealthPlan Services case study PDF