Huber Engineered Materials
20% increase in website visitors!
About Huber Engineered Materials
Huber Engineered Materials (HEM) is part of the J.M. Huber Corporation and develops engineered specialty ingredients that enhance the performance, appeal and processing of a broad range of products used in industrial, paper and consumer-based applications.
Huber Engineered Materials partnered with Bayshore Solutions to develop a custom website designed for ease of use, enhanced functionality and a scalable architecture to allow for growth. The company specifically needed an easier navigation, an updated look, search engine optimization and a way to easily populate ongoing content and products.
Bayshore Solutions created a new website with a modern layout to provide the website visitors comprehensive information as well as highlight technical data about HEM’s four strategic business units. The user interface of the website improves the ability for customers to quickly get the information they are looking for. The SEO orientation and readiness incorporated in to the build of the site ensure the firm’s ability to deploy and refine online elements that not only drive traffic to the site but improve return on investment.
The website integrates Bayshore Solutions WebModules CMS. This content management system delivers a short learning curve for non-technical users and supports the integration of a variety of content elements including the interactive FLASH-based map of HEM’s manufacturing and product distribution facilities nationwide. In addition, a dynamic product finder feature was integrated allowing users to search the company’s products, brands, markets, and applications.
“Huber Engineered Materials went through a comprehensive search process to find an interactive partner who could create and execute a user-friendly Web design that effectively positions us and our products in an intense competitive environment,” says Keith Sorrell, Marketing Communications Manager for HEM. “Bayshore Solutions has built us a solid interactive foundation with a site that is progressive and offers us the creative flexibility to grow as our businesses and needs change. We are excited about the design of the site and think our visitors are going to enjoy the experience when visiting us.”
Bayshore Solutions' custom website design for Huber Engineered Materials was chosen as a 2011 W3 Silver Award Winner in the manufacturing category.
Bayshore Solutions won a Best in Class Interactive Media Award in the Manufacturing category for its Huber Engineered Materials website design.
Year over year results included:
- All visits increased 20%
- Organic visits increased 70%
- Non-branded keywords bringing searchers to the website increased 145%
Link to printable Huber Engineered Materials Website Design Case Study