Wednesday, February 03, 2010  |   Email   |  Print

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Jacobsen Homes

Lead Volume Increased 3 Times over Past Year
Due to Solid Website Design and Marketing Strategy

Jacobsen Homes Website Image Launch Image

About Jacobsen Homes

http://www.JacHomes.com

Jacobsen Homes is Florida’s number one source for manufactured homes, modular homes and park model homes. From their founding in 1959, Jacobsen Homes has had a commitment to quality, flexibility and customer service.

Challenge

Jacobsen Homes felt that their website was outdated lacked online “curb-appeal” and functionality.

They wanted:

  • A User-Friendly Web design where visitors could find information easily 
  • Measurable success from their investment through increased leads and business results

Solution

Bayshore Solutions designed and developed a website centered on ease of user experience, empowered administrative upkeep through incorporating their content management system (CMS) and conversion-optimization.

Jacobsen Homes’ new model home web site features clear call-to-action elements that direct users to model and dealer location areas. A pallet of colors such as rich green, orange and neutrals were used to enhance the Floridian look and feel. The web design also creates a user-friendly atmosphere that showcases a content managed photo gallery of multiple images of home designs. There is also a featured video library that is integrated with You Tube that highlights Jacobsen Homes’ manufacturing process and home design center.

Strategic Internet marketing offers the advantage of tracking analytical data to complement Jacobsen Homes’ traditional marketing efforts. This will assist them in gaining a competitive advantage by providing them with measurable success through increased leads and business results.

By utilizing advanced Internet marketing techniques and the latest best-performance practices in search engine optimization and pay per click advertising, the new online presence became a significant complement and enhancement Jacobsen Homes’ traditional marketing efforts.

Results

Bayshore Solutions integrated Web design and marketing delivered : 

  •   Increased leads – 3 Times over Previous Website and Year’s Results
  •   Maximized Web Presence
  •   Higher Ranking Search Engine Results



LINK to printable Jacobsen Homes case study PDF

Link to Jacobsen Homes press release

 


 
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