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J.D. Byrider

44% Increase in Cars Sold Online and Website Leads Increased 1,298%

J.D. Byrider Website Launch Image

About J.D. Byrider

www.JDByrider.com

J.D. Byrider is the leading used car and finance company franchise, with more locations and a greater number of satisfied customers.

For more than 22 years, J.D. Byrider uniquely offers quality cars and service to millions of car-buyers who need help getting financing.
 

Challenge

J.D. Byrider was looking to increase their website leads and sales and decrease their cost per conversion from the website, utilizing an SEO campaign and Pay Per Click (PPC) advertising.  Before partnering with Bayshore Solutions, they had insufficient online leads and sales and their cost per conversion (which is a lead from the website that converts to a car sold) was $1300.

Solution

Bayshore Solutions took an integrated approach to online marketing and coordinated an organic and paid search campaign for J.D. Byrider. Bayshore focused on increasing their overall web presence and positioning them as best-in-class used car dealership across the nation. Bayshore also concentrated on driving highly qualified traffic to the site, and capturing auto buyers that were in the decision making process.

Results

In ten months, Bayshore was able to increase website traffic by 138%, Google Search Engine traffic by 3,517%, Yahoo Search Engine traffic by 2,135%, and MSN/Bing Search Engine traffic by 1,847%. Increased traffic to JDByrider.com lead to an increase of website leads by 1,298% and an increase in the amount of cars sold online by 44%! Within just two months, Bayshore reduced their PPC Cost Per Conversion by almost $1000 each.
 


LINK to printable J.D. Byrider case study PDF


 
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