National Radiology Consultants
Strategic Web Presence and Online Marketing Results in 140% Increase in Referral Traffic
About National Radiology Consultants
National Radiology Consultants’ (NRC) mission is to provide high quality radiology services for healthcare facilities. NRC specializes in delivering solutions that enable healthcare facilities to improve patient care, strengthen physician relations and create an efficient and productive radiology service. Their American Board of Radiology and fellowship trained radiologists are specialized in general/diagnostic radiology, interventional, neuroradiology, women's imaging, musculoskeletal imaging and nuclear medicine.
As a new business entity, National Radiology Consultants came to Bayshore Solutions looking for a comprehensive web solution to support brand recognition and grow their business. Their online marketing strategy needed to target key markets including hospital administration and CEOs.
Bayshore Solutions created a recognizable logo for branding the new radiology services company. A SEO friendly website was designed to enhance and distinguish their web presence. Then Bayshore Solutions implemented a strategic online marketing results-focused program incorporating optimized press releases for targeted search visibility and innovative link building to promote high search engine rankings.
Bayshore Solutions’ online marketing plan resulted in significantly increased website visitors from referral and organic search sources. An optimized press release campaign targeted to hospital administrators & CEOs was implemented one month after site-launch.
New site launch and strategic online marketing results include:
- 29% immediate lift in visits from optimized press release campaign
- 140% increase in referral traffic
- 70% increase in organic traffic
Link to National Radiology Consultants' printable case study PDF
Link to a press release about National Radiology Consultants’ website launch