Wednesday, June 01, 2011  |   Email   |  Print

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Customer Name Withheld for Privacy

Case Study Image for National Spa Retailer

Customer Business Description 

A national spa retailer with locations nationwide and over 100 years of beauty experience.

Challenge

A national spa retailer wanted to increase website views and have an increased online presence through search engine optimization and Facebook branding to increase overall revenue and traffic to their website.

Solution

Bayshore Solutions developed a targeted Pay Per Click Advertising campaign using multiple relevant search engine platforms. Bayshore Solutions also created a branded Facebook fan page, ran strategic Facebook ads and fan-base promotion to increase revenue.

 

Paid media buys and management as well as branding campaigns during the holidays focused on increasing gift card sales and services. In combination with search engine optimization tactics these drove significant revenue growth for the client.

Results

Partnering with Bayshore Solutions for an integrated and ongoing Internet marketing program has yielded results that enabled reinvestment in more high-performance campaigns that continue to increase traffic, conversions and most importantly - sales - through their online marketing.

 

  • Increased web-generated revenue by 24% over previous year’s holiday campaign at half the cost of prior year’s campaign
  • Total Return on Ad Spend (ROAS) grew from 5.63:1 to 7.68:1
  • Google PPC ROAS alone increased from 5.53: 1 to 14.44:1



 
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