Paradigm Learning

About Paradigm Learning www.ParadigmLearning.com Tampa-based Paradigm Learning was established in 1994 to provide corporate learning in a unique and highly effective manner. Discovery learning incorporates what some may consider to be unconventional methods of learning. With the goal of driving real-world results, client employees participate in highly interactive sessions, learning through board games, business simulations and customized educational tools called Discovery Maps® Paradigm Learning serves a client list of more than half of the Fortune 500 companies.

Challenge

Paradigm Learning is undeniably one of the most unique and effective training companies in the industry. As they grew, they built their marketing programs to achieve further success. They realized, however, that there were opportunities to better leverage their e-marketing initiatives for additional market growth. Improving search engine optimization (SEO) was a high priority.

Solution

Paradigm Learning looked to Bayshore Solutions to enhance their e-marketing initiatives. “With the content management system, our staff develops landing pages for ongoing campaigns,” said Kristan Evans, Director of Marketing for Paradigm Learning.“We have numerous customized pages, specific to Web portals, email campaigns and individual products, and new client stories can be added instantly to the website.”

Bayshore Solutions also manages the paid advertising, developing individual landing pages for each keyword. Also provided was a tool to capture the contact information for leads and the means to nurture them. This allows us to reach out to our leads and contacts on a regular basis, with minimal time and cost, providing them with valuable information on business issues as they move through the decision-making process. In addition, we are capturing the true ROI of each campaign.'

LINK to printable Paradigm Learning case study PDF