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Peltz Shoes
82% Increase in Revenue via New Search
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About Peltz Shoes
www.PeltzShoes.com
Pelz Shoes has been providing sizes, service, savings and selection to their customers since 1957. Their knowledgeable staff works with each customer individually to find the best shoes with a perfect fit. With their non-commissioned sales staff you will feel comfortable and pleased with their friendly atmosphere and great service.
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Challenge
Peltz Shoes was in need of a new website that provided: Visitor ease of use a solid sense of online purchase security best-practice search engine optimization (SEO) real sales results.
Solutions
Bayshore Solutions deployed an interactive marketing strategy including optimizing brand landing pages, managing innovative Pay-Per-Click Advertising campaigns, analytics-empowered ecommerce initiatives, tracking email conversions, optimizing local SEO listings and ongoing link building.
Results
Results three months (Jan – Mar) year-over year revenue grew by 166%, from $126,315.00 in 2009 to $336,573.00 in 2010. Revenue tracked to organic, non-branded keyword searches also posted a large 82% increase from $18,008.91 in January 2010 to $32,851.65 in March 2010. 75% Increase in organic traffic to the new website via non-branded, non-paid keywords - from 7,710 in January 2010 to 13,480 in March 2010.
LINK to printable Peltz Shoes case study PDF
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