Tampa Downtown Partnership

94% More On-Topic Traffic, 25% Increase in Newsletter Reads
and Measurable Member-Value Metrics

About Tampa Downtown Partnership www.TampasDowntown.com The Tampa Downtown Partnership is a private, not-for-profit 501(c)(6)organization. Its membership is comprised of companies, organizations and individuals sharing the common goal of advancing downtown Tampa. They serve as the steward of downtown Tampa, cultivating public and private partnerships, and encouraging downtown’s physical and economic development. As a proactive leadership organization, we act as an advocate for the downtown community.

Challenge

Tampa Downtown Partnership needed an appealing website that provided an online experience promoting all that Tampa’s downtown has to offer. The client needed the ability to update in real-time and wanted to increase site visits and referrals to downtown offerings.

The goal of the new website was to position the Tampa Downtown Partnership as the premier “Go-to” provider of downtown Tampa information (events, news, dining, shopping, etc.) and the hub for downtown businesses to promote themselves.

Solution

Bayshore Solutions partnered with the Tampa Downtown Partnership to create an inviting and dynamic website that builds brand awareness to Downtown Tampa while delivering relevant news, events, and happenings in the greater Downtown Tampa Area. This included the implementation of Bayshore Solutions’ Content Management System-WebModules, jQuery Slide Show integration, Events and My Itinerary Builder application with a complete Interactive Map of downtown Tampa and Best Places to Park.

Bayshore Solutions will focus its efforts on bringing more visitors to the Tampa Downtown Partnership’s website while analyzing traffic patterns and measuring effectiveness and resourcefulness of the new site through a multi-channel Internet Marketing Strategy.

Results

Tampa Downtown Partnership and Bayshore Solutions received a 2012 Gold Hermes Award for its mobile website design.





The Tampa Downtown Partnership and Bayshore Solutions won a Horizon Interactive Award for their mobile website in the Mobile Website category.

Using strategic Web design and development, a well-managed search engine optimization (SEO) and social media strategy, significant increases in results were achieved in 6 months and then year over year:

In just 6 months:

 

• Unique visits increased 43%
• Search engine traffic increased 38% (78% increase via Google)
• Non-branded organic traffic increased 94%
• Weekly Newsletter Engagement increased
• 25% Events calendar visits increased
• 44% Measurable member-value results – accurate tracking of clicks-throughs to member businesses’ websites were enabled.
  

   

In just 1 year:

 

• Mobile visits increased 252%
• Total visits increased 27%
• Unique visits increased 33%
• Page views increased 20%
• Time on website increased 18%
• Bounce rate decreased 11%
• Event Calendar views increased 50%
• Interactive Map views increased 5%
• Event Submissions to the site increased 101%
  

   

In First 6 Months: LINK to printable Tampa Downtown Partnership case study PDF
 

Recent Update Year over Year: LINK to printable Updated Tampa Downtown Partnership case study PDF