The Blair Group

84% More Conversions and 60% Less Cost per Lead
From Solid SEO & Content Marketing

About The Blair Group http://www.CypressLakesFla.com http://www.BlairFlorida.com The Blair Group, founded in 1986, is one of Florida's largest developers of affordable active adult lifestyle communities.

Challenge

Blair Group had previously partnered with two other SEO companies and did not have much success with measurable results. They cautiously partnered with Bayshore Solutions looking for real increased Web results and brand awareness for Cypress Lakes, one of their premier over 55 Florida golf retirement communities.

Solution

Bayshore Solutions implemented customized search engine marketing, pay per click advertising and content strategies that dramatically increased visits and conversions.

Results

In just 4 Months

• 238% Increase in non-branded organic keyword traffic
• 62% Increase in visits
• 62% Increase in total organic traffic
• 184% Increase in conversions from the website

Paid Search - Pay Per Click Advertising:

• 60% Reduced pay per click cost per conversion
• 162% Increase in campaign landing page traffic

Reorganized Web navigation and content led to:

• 231% Increase in traffic to key targeted pages
• 335% Increase in their visitor program

Link to printable Blair Group Case Study PDF