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The Moorings Website
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About The Moorings
http://www.Moorings.com
The Moorings is the world's premier yacht charter company, offering unmatched quality, service and attention to detail for over 36 years. They offer vacation plans for everyone regardless of sailing ability in the most desirable locations around the world. Customers will appreciate the comfort and easy handling of custom-designed yachts, most of which are less than three years old. The Moorings' full-service travel agency makes planning a breeze, from choosing the right yacht to booking flights and local activities.
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Challenge
The Moorings is a part of the Grand Expeditions family of travel brands. The Moorings contacted Bayshore Soltions to create a web-based application that could handle online reservations. The Moorings needed to be able to integrate the different aspects of trip planning into one accessible database on their web site. These aspects included boat status, reservations, and availability of triups. The existing web site was also in desperate need of conversion improvement and a better method of branding.
Solution
Bayshore Solutions delivered a project that became a finalist for Forbes Magazine's "Best Site" for the travel and vacation industry. Using a .NET platform, the Moorings provides a full online step-by-step process (create, save, and book) for choosing a complete sailing vacation. Bayshore developed the overall content and navigational flow of the site. With a global audience, Bayshore created three different language versions during the initial phase launch. Recent redevelopment of the web site offers Moorings customers the ability to order provisions for their vacation, including drinks, food, and other supplies that might make a sailing trip more comfortable. This site also sits under the umbrella of Grand Expeditions companies and is part of the Grand Expeditions central booking service.
LINK to printable The Moorings case study PDF
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