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University Village

500% Increase in Contact Form Submissions

University Village Website Launch Design

About University Village

www.UniversityVillage.net
 

University Village is a vibrant Florida retirement community that creates opportunities to live a lifestyle promoting health and enjoyment. A core belief is that senior living communities can help residents by promoting continued growth and purpose in their lives. Retirement should be a period of exploring interests, making contributions, and creating personal enjoyment and fulfillment.

Challenge

University Village wanted to grow their business online. They needed a solution that would lower maintenance costs of content management and increase the return value of marketing initiatives.

Solution

Tactics implemented for maximum return on investment included:

  • Search Engine Optimization – improving the visibility of the website in search engines and monitoring how people search and what they are searching for. Increasing traffic by implementing effective keyword research, Meta data, and copy optimization with a consistent link building strategy.
  • Social Media & Networking- monitoring online consumer behavior to craft an effective online social network marketing plan that helped build brand awareness and tap new revenue streams.
     
  • Content Management System- giving University Village the ability to update the website content quickly and easily with over 26+ modules.

Results

Search engine marketing growth results include:

 

  • 71% increase in unique visits
  • 55% increase in page views
  • 90% increase in organic visits
  • Video views increased 221%
  • 500% increase in contact form submissions
     


 

LINK to printable University Village case study PDF


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