Original, Compelling, and Effective Content Creation
Copywriting is core to 95% of your digital marketing needs. Whether posting a blog, updating your website, creating product descriptions, or writing ads – all of these touch points need clear, compelling copy. Our team at Bayshore Solutions understands the value and importance of delivering engaging copy.
Copywriting is meant to sell. Sometimes directly, like in a display ad, and sometimes indirectly, like in a blog post. Our experts have years of experience understanding both how to write compelling copy as well as make the style most effective based on the communication channel.
We start by researching and understanding your audience. Our team identifies where they go for their trusted information – which publications, social media sites, how often and when – and evaluate current thought leader/trendsetter conversations.
We then map our audience research to product benefits, unique selling propositions, and other aspects of your business to create relevant, compelling messaging in a tone that is consistent with your company’s brand.
Copywriting: Surgical Strikes vs. Carpet Bombing
We view our copywriting as surgical strikes – customized content crafted to be appropriate, relevant, and valuable customized to your audience based on their exact point in the conversion funnel as well as the specific channel in which they receive it.
The idea is to avoid a “carpet bombing” approach to copywriting. Social posting based on quantity, not quality, will produce mediocre engagement, if any engagement at all. Blogs that are just a copy and paste of previously written material will have little to no effect on SEO.
We leverage best practices when it comes to copy length, messaging, publication channel/format, timing, tone, and more.
Our Copywriting Services Include:
- Content Marketing
- Website Pages
- Blog Posts
- Product Descriptions
- Online Advertisements
- LinkedIn Posts
- Facebook Posts
- White Papers
- Email Newsletters
- Press Releases
- And More
“Bayshore Solutions has played an integral part in
the success of our business! Our Bayshore team are rock stars who help us stand out from our competitors.
Bayshore isn’t just a partner, they’re a seamless extension of our business.”