Image is Everything When Making a First Impression. And A Second Impression. And A Third Impression…
Studies show, time and again, that visual imagery is still the most engaging form of content online. From display ads, to videos, to infographics, to hero shots on websites, to attention-grabbing images on social media – all seem to outperform stand-alone, large blocks of text when it comes to initiating engagement.
According to eMarketer, images account for approximately 75% of content posted on Facebook worldwide. This isn’t surprising when you consider that images generate an 87% engagement rate – that’s well over 10 times greater than engagement rates of text-based status updates or links. Research by Media Blog shows that adding an image URL to your tweet can increase retweets by over 35%.
Graphic design plays a critical role throughout the entire buyer’s journey. It may start with simply getting a prospective customer’s attention with an amusing, compelling, or intriguing image in a display ad or social media post. This will lead them to a well-designed landing page that reinforces the previous imagery. From there they may go to a product page, complete with a high-quality photo to further sell and engage. Follow up emails, social posts, infographics, and more will continue to require consistent, well-thought-out imagery – all the way through to an eventual sale.
At Bayshore Solutions, we work with our clients to ensure that all of your digital graphic design needs are covered.
We Go Above and Beyond to Turn Art Into Science
At Bayshore Solutions we have the experience it takes to drive measureable results through graphic design. It starts with understanding the target audience, identifying their point in the buying process, and serving up the most relevant, engaging visual imagery to keep them moving along through conversion to sale.
We believe in A/B and multivariate testing. We understand the importance of mapping performance data back to graphic design techniques in order to continuously improve and optimize for the best outcome.
By tracking and reporting on display ad click through rates, average time on site for landing pages, and engagement with social media posts – we can learn, modify, and improve on our visual design for future iterations.
We also understand the “process” of design; which helps us remove as much uncertainty as possible for our clients.
Within our Envision phase of the engagement, we identify all items that are in need of graphic design. For a website, it may start with wireframes for a home page; which extends to include subpages, menu navigation, and more.
Throughout this process we review, discuss, collaborate, and make decisions together with our clients. This ensures that all parties are working in unison to maintain brand integrity, align appropriately with the target audience, and create a digital design roadmap that can be applied across multiple channels.
We understand that design decisions we make together on a website will need to carry over into email templates, digital brochures, as well as social media pages and related avatars/icons.
Paid and organic media campaigns will require graphic design elements that are consistent with the look and feel of the website, which is an extension of your company’s brand.
At Bayshore Solutions, we work hard to take everything into consideration, guide you through each step of the process, and deliver compelling, effective results to achieve your graphic design goals.
“We receive continuous praise from visitors on the design and functionality of the websites for the Mahogany Bay and Grand Turk cruise centers.
These web sites provide a terrific first impression into our destinations for our passengers which in turn gets them excited about visiting these destinations.”