Understanding effective, efficient online marketing
Our digital marketing team uses audience data to determine the mix and frequency of media. Does your audience research your products and services prior to purchasing? Are they on a mobile device or on their desktop? Are they focused on making a decision or just casually looking? These are just a few of the questions we research when putting together a campaign. Once determined, we integrate SEO, Paid Advertising, Content Marketing, Email Marketing, and Social Media in order to capture the consumer early in the marketing funnel and guide them through a directed path.
We also consider what happens post conversion, keeping the customer engaged and connected to your brand through remarketing, automated drip emails, engaging content, and social campaigns. Effective Digital marketing is so much more than optimizing a page.
Many of the SEO strategies of the past will now likely get you penalized or even blacklisted on search engines. Today’s rules of SEO are so complex and dynamic, that in order to compete, you need to commit to a monthly budget, plan your approach and work with a well-rounded team of digital marketers to implement within the evolving best practices set forth by Google.
Bid Management, media exchange platforms, campaign optimization, and cost per acquisition reporting are all used within paid media campaigns customized to your business goals. From Paid Search, Paid Social, Display Advertising and more — Bayshore Solutions will help you develop the strongest, most effective campaigns for your business to help improve both the quality and volume of visitors to your site.
One of the oldest online marketing tactics is still one of the most effective. We employ effective conversion techniques, conform to spam compliance, and build strategies to engage target audiences with your brand. Our teams have worked with clients in several industry verticals to select the right email marketing platform, optimize their lists, and measure performance to improve results.
Content marketing is the most critical component of a successful SEO and digital marketing strategy. From content that attracts like blog posts, social media posts and press releases to content that converts like specialized white pages, e-books and gated landing pages, Bayshore is poised to add value to your entire sales process from lead, to nurture to acquisition.
As a key driver of leads and deeper customer engagement, social media can’t be ignored. A strong social media strategy amplifies the effectiveness of your website’s landing pages, your content and conversion strategy. Our team excels at partnering with companies to identify their differentiators, segmenting their customer personas and improving your ROI.
Looking to engage an audience and grow your following? Marketing automation platforms optimize every touchpoint of the marketing process by consolidating an otherwise fragmented set of online marketing tools. Bayshore Solutions makes it easy to start building automated workflows from scratch based on your unique audiences and goals.
Connecting, Convincing, Converting:
Our Favorite Symphony
Strong melodies stand out, even amidst noise. Once your story is composed, it needs a voice. When digital marking and PR are done correctly, your audience won’t just listen, they’ll sing along.
Experience Bayshore Solution’s proven digital marketing methodologies for driving qualified traffic, creating opportunities, and transforming your customers into your best brand advocates.
Helping your businesses grow online, naturally.
The world is becoming increasingly complex and consumers are subjected to more digital marketing messages than ever before. Individuals dismiss one-off campaigns as white noise and are interacting with brands and companies on their own terms. With the shift in today’s online advertising, we are a partner that understands your audience, determines the context which they will consume messaging, and creates campaigns across multiple channels of media. Using this approach, we can ensure that your marketing is not only seen, but also acted upon – creating measurable results and driving strong ROI.
What Our Clients Say
- “Since launching this new site, we have seen huge increases in overall site traffic, organic search results, mobile traffic and product revenues.”