Brand Storytelling

Your Story Draws Customers To You
And Keeps Them Coming Back

We live in brand-centric times. Almost everything and everybody has one. Brands are stories, told through a constantly evolving context, and it’s important that those contexts stay fresh throughout your brand story development strategy.

It’s all starts with a story.  When you are doing marketing, you need to start with the story or brand.   The story allows you to set a picture in the listeners mind using characters, setting, action and emotion.  Creating a story provides a basis for your marketing strategy and its associated tactics.  Just as in life, the story will vary based on who is telling it and who they are telling it to – but the basics remain and help to set expectations.

VISIONING, THEMING, AND IDEATION

Starting with a blank slate, we work to understand your objectives and determine innovative paths to accomplish your vision.

STORY DEFINITION AND CAMPAIGN DEVELOPMENT

With the audience and objectives in mind, we create solutions that will evoke emotion, gain interaction, and produce results.

RAPID PROTOTYPING AND TESTING

Creating and testing physical samples help determine if any adjustments are needed prior to production.

AUDIENCE, COMPETITIVE, AND INDUSTRY RESEARCH

Identifying the audience’s viewpoints and understanding the factors that influence their decisions help to create effective campaigns.

PROJECT REQUIREMENTS AND ENGAGEMENT PLANNING

We document a plan complete with blueprints, requirements, and a schedule for completion.

Building a great story is hard yet rewarding work

We define the themes that motivate your customers, outline campaigns, create the assets, document the requirements, and plan the implementation. With everyone clear on the direction, we can build prototypes and start to test audience reaction before going into production. A great story, a proper plan, and a passionate team can create incredible results.

Let’s Build Your Brand Story

Understanding the importance of your brand

We work with you to transform your vision and promise into an engaging brand story that shows who you are; what you stand for; why you’re the best option in a sea of competitors, a story that customers remember and respond to above the rest. Every engagement begins with a thorough understanding of the overall vision and the targeted audience. We spend time researching what is impacting your industry, what your competitors are doing, and most importantly what your customers are feeling. Understanding customer drivers allows our team to develop campaigns that are not just interesting and pretty, but evoke emotion and drive action.

What Our Clients Say

  • “We receive continuous praise from visitors on the design and functionality of the websites for the Mahogany Bay and Grand Turk cruise centers.”
    ocean_still.jpg
    Raquel Mota
    Port Services Manager for Carnival Corporation

Some Of Our Awards

Bayshore Solutions is an Ad-Age Top US Digital Agency Bayshore Solutions is a B2B Top Us Agency through the program's retirement in 2014 Bayshore Solutions is an Inc. 5000 firm for 6 of the past 8 years Bayshore Solutions is a US Chamber Top 100 Blue Ribbon Business
Addy Award Winning Website Designs by Bayshore Solutions American Business “Stevie” Award Winning Web Designs by Bayshore Solutions Summit International Award Winning Web Designs by Bayshore Solutions Webby Award Winning Website Designs by Bayshore Solutions