As Vice President of Corporate Marketing, it is Jay Donaldson’s mission to ensure that our passion for driving outstanding results for our clients continues to be recognized on a national level.
In other words, Jay is responsible for raising brand awareness, growing adoption in new markets, and driving brand positioning for Bayshore Solutions. This includes all corporate marketing communication initiatives – strategy, branding, positioning, channel marketing, social media, corporate events, press releases, collateral materials, and (of course) company website.
Prior to joining Bayshore Solutions, Jay was a principal partner at Site Dynamics Interactive Marketing; consistently growing the company for ten years until it was acquired and became the interactive arm of FKQ Advertising and Marketing. Jay then successfully led the FKQ Digital initiatives for two years before “going corporate” and working as a Senior Director for five years at the publically traded, 2,000+ employee company affectionately called Nelnet, Inc. (NNI).
While at Site Dynamics and FKQ, Jay enjoyed producing award-winning work with the great people at Dollar Rent A Car, Thrifty Car Rental, Hooters Restaurants, Tampa Bay Buccaneers, Super Kmart, Melitta North America, Marriott, Davidoff, and many, many other remarkable entities.
When not at the office, Jay enjoys spending time with his lovely wife, incredible daughter, equally incredible son, two attention-craving dogs, and one obligatory cat.
Hometown: Parma, OH
Favorite Bayshore Value: Innovation
What is your favorite quote or the best advice you have heard? Skate to where the puck is going to be, not to where it’s at.
What is your favorite book? Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration (by Ed Catmull)
If you could meet anyone living or dead who would it be? Banksy… or the inventor of Bitcoin