Display advertising and remarketing campaigns from a nationally-recognized digital agency; managed by an award-winning, local Tampa team.
One of the fastest-growing channels in today’s media is online display advertising. This channel has the ability to target your specific target audience, within their preferred source for online information, while they are going about their natural, web-browsing day. Whether they are on a desktop, tablet, or mobile device, your prospective customer will be served up relevant visual content promoting your goods and services – all according to their preferences.
Advancements in segmentation and personalization allow appropriate, compelling content to be served up to highly-qualified and measurable lead opportunities. You control where your ads appear, how much you spend, the content of your messaging, and then deliver your audience to the most appropriate landing page with the best conversion rates. At Bayshore Solutions, our Tampa team will help guide you every step of the way. We create display ad management strategies, attract your buyers at the exact right moment in their journey, drive conversion, and maximize your online advertising ROI.
Our Tampa Team is Leading Digital Advertising from Evolution to Revolution
The display advertising of today looks almost nothing like its print-based point of origin. Early display advertising campaigns were very heavily modeled after the newspaper and magazine industry standards. They were simple, visual ads located on a website that may be specific to a page or run of network. These early attempts at display advertising disappointed consumers and marketers alike. They were often viewed as unwanted, irrelevant, and invasive. Riddled with poor conversion rates, years of evolution to improve effectiveness would follow.
Fast forward to today. Display advertising is targeting, segmenting, personalizing, and connecting like never before. Thanks to ad exchanges and real-time bidding, advertising can now choose to bid on only the most relevant ad space based on the specific targeting criteria associated with their ideal audience. Revolutionary opportunities like native advertising, social media, and highly-evolved remarketing tactics have helped drive effective, engaging ad campaigns at a fraction of the cost.
At Bayshore Solutions, we continue to be at the forefront of this continuously evolving and revolutionary media channel. Our nationally recognized, award-winning digital agency provides the strategic guidance, tactical execution, and advanced reporting that drives success for our clients.
- “I show up to my online target customers just like the national big brands. The results are impressive. Not only did my search traffic increase 82%, but 85% of my customers that month had been ‘influenced back’ to my online store – and made a purchase – at click-cost of zero. Now that’s exciting ROI.”