All Facebook Brand Pages were converted to “Timeline Format” on 3/30/2012
What does this mean for your business? If you have a company Facebook brand page, it converted to the “Timeline” layout whether you were ready or not. Here are some tips on formatting your Facebook brand page in the new format.
There are a number of improvements that came with this change for businesses including: more graphic real estate to express your brand on the page, the opportunity to tell your brand story over a short or very long historical timeline, and flexibility to offer a variety of interesting and interactive videos, images and media content to illustrate your brand history.
If you’d like some help developing your Facebook, Brand Page Profile,
How To Get Started With Timeline
Here are some brief tips on what to make sure you cover when formatting your Facebook brand timeline.
(1) Facebook Cover Photo
Click the “Add A Cover” Button To Get Started.
Tips About Your Brand Page Cover Photo:
The Facebook Timeline cover photo pixel dimensions are 850 px wide by 315 px high
It is a good idea to upload a high resolution image with exact size of 850px wide and 315px high. This will fit perfectly.
Think strategically about this image and what you want it to visually communicate as your brands first impression to potentially millions of Facebook users.
Your cover photo can’t contain any of the following information in the picture:
- Price or purchase information, such as “40% off” or “Download at website”.
- Contact information, such as web address, email, mailing address or other information intended for your Facebook brand page’s “About” section.
- References to user interface elements, such as Like or Share, or any other Facebook site features.
- Calls to action, such as “Get it now” or “Tell your friends”.
- Other stipulations: “Covers must not be false, deceptive or misleading, and must not infringe on third parties’ intellectual property. You may not encourage or incentivize people to upload your cover image to their personal timelines.”
(2) Profile Picture
It’s extremely important to choose a picture that can be scaled down, as the profile pictures that are displayed on timeline posts are very small.
Tips For Your Profile Picture
- A best practice is to choose your company logo
- The new pixel width and height is: 180 X 180
- These will be automatically scaled down to 32px by 32px next to each post
(3) Application Tabs
Four icons are displayed below the cover photo on a fan page that has Facebook timeline enabled.
Tips For Application Tabs
- Pick Your Top 4 Apps to Display.Typically these will be what used to be your most visited “tabs” on your Facebook profile om tje previous format. You can re-arrange the order of the tabs that display at any time moving forward
- Change the Images Displayed For Your Application Icons.Be sure to upload application icon images at dimensions of 70px height by 107px width
(Note that the maximum file size allowed is 5MB)
(4) Tell Your Brand’s Story
With Timeline, businesses owners will be able to reference company events that preceded Facebook itself! Go through your company’s history and mark milestones, such as the date you were founded, your first customers, when you moved to a new location, when you added new services, or increased staff. Fans love to see businesses add a personal touch on a Facebook page, and everyone loves a good startup story.
Take this opportunity to tell your business’ story, add personality, let people know how it all began and talk about how you got to where you are today. (You can actually date posts & pictures as far back at 1800)
Publish Your Brand Timeline Page
After all areas have been edited (including cover photo, profile photo, tabs, and wall posts), you can “Publish” Your brand page inthe Timeline format by clicking Click “Publish Now” at the top of the page