The Zero Moment of Truth Has Changed the Rules of Marketing.
Is Your Web Strategy Keeping Pace?
Google has facilitated the research and production of the e-book, Winning The Zero Moment of Truth, that we feel is important for every executive to read in today’s business climate.
The study documents and explains the current fundamental shift in buyer behavior that applies to all businesses (B2B, B2C, even not-for-profit). This new “Zero Moment of Truth” (or ZMOT) illustrates why having a functional Web presence, regardless of how your audiences encounter you online, and how a competitive online strategy is critical to success.
In a nutshell:
- Your customers’ buying decision journey has changed.
- At the Zero Moment of Truth, people move from undecided to decided about buying from you.
- You need to show up there – and present well to win.
Bayshore Solutions, a Google Partner agency, works with companies to ensure that their web presence – across all devices – is fit to meet the needs of today’s “Zero Moment of Truth” consumers – and to deliver the right search, content and social marketing to win their business.
Contact us Today to learn how we can help your business win in the ZMOT world.