About American Momentum Bank
American Momentum Bank is a local bank system with 18 physical locations in Florida and Texas. Just having celebrated 10 years in the community, their core business is in managing and facilitating small business growth with practical and intelligent financial solutions.
American Momentum Bank’s previous website was built in 2013 and was on an antiquated content management system (CMS), which was no longer being supported by the provider. Not only did they need a new look and feel that would match the conservative and financially-relevant positioning of the finance market, but also had to make sure that it continued to meet ADA standards for the banking industry.
Sitefinity was chosen as the CMS to accommodate the build on this project because of its ability to scale. The client wanted the long-term ability to add functionality as needed, whether for internal business objectives or to accommodate third party relationships. The website build reflects a fresh interpretation of the company, while still abiding by established brand guidelines. The website is now more in sync with their offline initiatives and print pieces, but also is flexible enough to accommodate mobile responsiveness and ADA Accessibility. The scope of the project included migrating both on- and off-page content to support ADA Accessibility.
Comparing 90 days before the website’s go-live date to 90 days after, American Momentum Bank has seen some great results.
- Reduced bounce rate by 26%
- Increased page views by 6.94%
- Increased pages/session by 14%
- Increased average session duration time by 46%
- Users coming from mobile devices has increased by 6%