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BioSpine Institute is the partnership of Doctors Frank S. Bono and James D. Ronzo, world-class surgeons utilizing today’s most advanced, minimally-invasive surgical technology in a new state of the art facility, helping people suffering from spinal pain and injury “Get their backs back.”
BioSpine Institute partnered with Bayshore Solutions to establish their digital marketing presence as the newest competitor in minimally-invasive spine surgery in a market where competition has been entrenched for many years.
Bayshore Solutions selected the correct technology platform, and created BioSpine’s digital presence, with a clearly defined user experience, customized for well researched target audiences of spine surgery candidates and their influencer groups. Strategic effort ensured that the brand story was consistent across all channels – including social media, blogs, infographics, video and paid digital advertising.
Bayshore Solutions created a strategic digital marketing plan to increase brand awareness and develop engagement with its core target audiences.
Significant demand for BioSpine Institute was generated despite an already crowded marketplace vying for brand awareness and patients. Bayshore Solutions’ dedicated digital marketing team exceeded expectations, presenting innovative ideas and recommendations to increase consumer engagement.
Within four months of launching the website and digital marketing plan, BioSpine Institute achieved:
- 200% Growth in Monthly Leads
- 80% Less Cost per Acquisition