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About CenterState Bank
CenterState Bank serves its customers’ personal and business banking needs through 58 branches in 20 counties throughout Central Florida.
Through its Correspondent Banking Department, the bank also provides capital markets, commercial banking, international, payment solutions and consulting services to small to medium businesses in the US Southeast and over 26 states nationwide.
The bank was founded over 25 years ago with the strong belief that a partnership and the support of the local communities is the key to the success of a community bank.
CenterState Bank’s prior website was outdated, extremely limited in its ability to be edited for routine marketing and informational updates and in need of better structural organization and a mobile presentation for consistency and ease of site visitor experience.
CenterState Bank partnered with Bayshore Solutions to redesign their website to address the company’s current customer, communications and competitive marketing needs. A responsive website design was created to present a clean interface with convenient e and relevant content to users on all screen sizes. The customized design using the WordPress content management system (CMS) allows CenterState marketers to easily update information on the site and communicate with their audiences accurately and instantly. Several sections of the previous website were successfully combined into a comprehensive and consistent user experience in the new design
CenterState and Bayshore Solutions’ partnership includes ongoing digital marketing services to grow their brand recognition, build competitive search visibility, customer awareness and engagement to build leads and customers. Specific SEO initiatives concentrate on generating new traffic and new banking customers.
Social Media marketing strategies are employed to allow CenterState to communicate with current and potential customers on a more “personal” level. Social Media tactics are used to showcase the company’s values-based culture, give recognition for high performing branches and individuals, and offer followers current information in the banking/finance industry. Social Media programs are centered on positioning and proving CenterState Bank’s reputation as a regional community bank leader.
Within 30 Days of Launching the Website:
- Average Organic Search Position Grew from #8 to #1.5
- Mobile Traffic Increased 49%
- Site Bounce Rate Decreased 45%