Social Media Ads Drive Leads at
64% Less Cost Per Click
Honda Pompano Beach, located in the suburb of Ft. Lauderdale, FL is part of the Rick Hendrick Automotive Group. The Dealership features a large Honda inventory and an “Express Concierge” service to further the goal of making the whole car buying process a fast friendly and easy experience.
To capitalize on the market fact that car buyers are doing the vast majority of automobile researching and shopping online before ever making contact with a dealership, Honda Pompano partnered with Bayshore Solutions for custom web application development and digital marketing services to help capture and convert leads and sales.
Because the entrenched Honda Pompano website is built on an auto-dealer-industry template, Bayshore Solutions created innovative website integrations to mitigate the sites limitations and enable effective digital marketing initiatives.
Custom Landing pages for paid media campaigns enable the ability to rapidly deploy, test and refine campaigns to yield desired lead generation results.
A Custom video solution was developed that enabled Honda Pompano to present dealership model-specific videos and control the playlists on landing pages to address topics most relevant to specifically targeted audiences.
Innovative Digital marketing strategies included leveraging Honda Pompanos existing CRM database and relevant consumer data to compile expanded market audiences for social media advertising campaigns targeted to trade-in, leasing, servicing and brand conquest prospects.
Both Google and Facebook Paid advertising contribute to conversion, with
64% Less cost per click realized from Facebook Social Media Advertising