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145% Increase in Non-Branded Search Visitors

About Huber Engineered Materialshuber_desktop

Huber Engineered Materials (HEM) is part of the J.M. Huber Corporation and develops engineered specialty ingredients that enhance the performance, appeal and processing of a broad range of products used in industrial, paper and consumer-based applications.


Huber Engineered Materials partnered with Bayshore Solutions to develop a custom website designed for ease of use, enhanced functionality and a scalable architecture to allow for growth. The company specifically needed an easier navigation, an updated look, search engine optimization and a way to easily populate ongoing content and products.


Bayshore Solutions created a new website with a modern layout to provide the website visitors comprehensive information as well as highlight technical data about HEM’s four strategic business units. The user interface of the website improves the ability for customers to quickly get the information they are looking for.

The SEO readiness incorporated into the build of the site and ongoing digital marketing strategies ensure the firm’s ability to deploy and refine online elements that not only drive traffic to the site but improve return on investment.

The website integrates a variety of content elements including the interactive dynamic product finder allowing users to search the company’s products, brands, markets, and applications nationwide. In addition, a dynamic product finder feature was integrated allowing users to search the company’s products, brands, markets, and applications.

“Huber Engineered Materials went through a comprehensive search process to find an interactive partner who could create and execute a user-friendly Web design that effectively positions us and our products in an intense competitive environment,” says Keith Sorrell, Marketing Communications Manager for HEM. “Bayshore Solutions has built us a solid interactive foundation with a site that is progressive and offers us the creative flexibility to grow as our businesses and needs change. We are excited about the design of the site and think our visitors are going to enjoy the experience when visiting us.”


  • All visits increased 20%
  • Organic visits increased 70%
  • Non-branded keywords search visits increased 145%

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