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25% Increase in Qualified Lead Appointments
156% Increase in Mobile-Accessed Downloads
Jacobsen Homes is Florida’s number one source for manufactured homes, modular homes and park model homes. From their founding in 1959, Jacobsen Homes has had a commitment to quality, flexibility and customer service.
Jacobsen Homes partnered with Bayshore Solutions to update their website that was outdated lacked online “curb-appeal” and functionality. They were looking for a user-friendly web design where visitors could find information easily, and one that would delver measurable success through increased leads and business results.
Bayshore Solutions designed and developed a website centered on ease of user experience, empowered CMS administration, and conversion-optimization.
Jacobsen Homes’ website features fully responsive and clear call-to-action elements that direct users to model and dealer locations. A pallet of rich green, orange and neutral colors were used to enhance a Floridian look and feel. The web design creates a user-friendly atmosphere that showcases a photo gallery of home designs. The video library, integrated with YouTube, highlights Jacobsen Homes’ manufacturing process and home design center.
Strategic Digital marketing continues to enhance and complement Jacobsen Homes’ traditional marketing efforts. Recent Search Ranking initiatives included differentiating 100+ Jacobsen Homes communities by creating location specific web pages with unique content to enhance search visibility.
Bayshore Solutions continues to assist Jacobsen Homes with ongoing marketing strategy by managing aggregate data and analytics for all channels that drive leads for Jacobsen Homes.
Bayshore Solutions integrated Web design and marketing delivered:
- 57% Smart Phone and 29% Tablet Increase in Mobile Traffic
- 156% Mobile Device Downloads of Floorplans
- 30% Growth in Leads Year-over-Year
- 25% Growth in Qualified Lead Appointments