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MedCorp LLC is a full-service Ultrasound company, providing sales, service, lease programs and advice concerning ultrasound machines, probes and ultrasound parts.
Handcuffed with an antiquated content management system, the marketing team at MedCorp was unable to make even simple text updates to their website. They chose Bayshore Solutions to help migrate to a mainstream content management system and refresh their website’s look and feel with enhanced functionality.
This website refresh included a fully responsive design with functionality to meet the primary use cases of MedCorp’s customers. An intuitive search mechanism to access specific models quickly and easily was at the center of the effort, along with enhanced lead information for their sales team.
This primary use case – to find models quickly – incorporated three different methods to easily locate MedCorp’s catalog of products:
- Filtering functionality present at top of all pages
- “Shop” tab in main navigation allowing users to sort by brand name OR application
- Filtered search mechanism by brand, application and price range
The website refresh also included:
- Custom functionality which allows users to filter by any combination of:
- Price range
- Improved mobile and tablet user experience:
- Mega Menu in navigation allows users to shop by brand or application
- Look and feel more closely matches full desktop experience
- Ability to side-by-side compare units
- Enhanced information for sales team from the request a quote process