By Brett Wilkins, Bayshore Solutions Digital Marketing Team
Let’s face it, when it comes to successful paid social media strategies there isn’t one magic bullet that will make you reach your business goals overnight. That being said, there are some strategies that work better than others to help you have a successful paid social campaign. In this blog we are going to take a look at some of the more effective strategies with paid social media advertising that will help you achieve your goals.
1. Know Your Audience
This may sound like Marketing 101, but it is extremely important to apply this knowledge in social media. In traditional, offline marketing you want to make sure that you craft a good message in hopes that it will speak to your target audience and capture market share. The problem is that you don’t know if they will actually see or hear your message. With Social Media you can choose who sees your message. For example, with Facebook, if you’re in the business of selling luxury car rims, you can target the desired audience based on interests, geographical location, age, gender, and more.
2. Promote Your Blogs
What users enjoy most about blogs is that they are relevant to an interest or need that they have at the time they are searching and reading. Blogs are a great way to get potential customers to your site and introduce them to your brand, but how are you getting your blogs ‘out there’ to reach that audience?
Paid social is a great strategy to target your defined audience, and promote your message by providing relevant information that ultimately brings them to your site. You can do this on all the major social platforms including Facebook, Twitter, and LinkedIn.
3. Promote Your Tweets
A common mistake with social media marketing is to try to re-create the wheel instead of taking advantage of effective content you have already shared on platform like Twitter. if you post a Tweet that is popular with your followers (Likes, Retweets, Mentions) then you can use paid social to spread that Tweet to Twitter users who currently don’t follow you.
Review your past Tweets, identify ones that showed heavy engagement, and put them back out to your target audience (similar to the Facebook strategy). The ideal result? You get more followers, likes, retweets, and ultimately, a bigger audience that now knows your brand, product, and services.
Whether you are a first time marketer with paid social media advertising or a seasoned veteran, these 3 tips can form a fundamental strategy to expand and grow your customer base through social media.
When you need ideas, strategy and expert execution in social media marketing, Contact the team at Bayshore Solutions.