At some point, a business must make the decision on how they will present the company’s products and services on the internet. That means thinking about website development.
There are thousands of details (ask any website developer), but the first choice is perhaps the most important one.
Do you hire a professional in website development to build a custom site? Or do you instead go with a premade template?
The choice is fairly obvious once you look at the pros and cons of each. Essentially, website development for larger businesses typically requires the customization and functionality of a custom site, while a template site can work for smaller scale efforts.
Pros of a Custom Site
Custom-built sites are typically the choice for medium to large businesses, or small businesses that want to grow. When you hire an agency to build your site, you get the following advantages.
- The website will have a unique design
- The site will incorporate your branding throughout
- There are more customization options as your business scales and changes
- The site will be search-engine friendly and work with all browsers
Custom-built sites created by agencies such as Bayshore Solutions, specifically for your company, will cost more and take a longer time to develop. Ultimately, those are the two “cons” of going with a custom-built site.
However, as with other areas of business and life, in web development you get what you pay for.
Pros of a Template Site
The biggest pro is the one everyone mentions: it’s cheaper. That might work best for a small business or a blogger looking to make some extra cash, but it’s not always the best solution for companies looking to drive high volumes of traffic.
However, cost is an advantage. Other advantages of a template site include shorter development time and ease of install.
Some of the cons include:
- Another business in your industry could create the exact same site or something every similar
- You’re limited on the amount of customization that can be done
- Technical support can also be limited with template sites and may not function well on all browsers
In short, template sites really are best for those who are not middle to large-size businesses in competitive markets. For businesses that want to create a unique site built to handle their specific business, custom-built sites are typically the way to go.
Interested in learning more about our solutions? Call (866) 352-4791 or email us at firstname.lastname@example.org to discuss your needs.