Social media platforms have exploded in popularity… and they aren’t going anywhere! They need to be included in your media mix if you want your brand to be a part of “the conversation”.
There is no doubt that they are great channels to connect with your customers in a way other media forms don’t allow, but are you using them to increase your website traffic? If the answer is no, here are four strategies you need to add to your social media game.
Fill Out All Your Profile Sections
Start with the basics! Fill out the “About Us” and “Bio” sections of your business’s social media profiles. These are the places your visitors will go to when they want to learn more about what you do. Make sure your website link is included too, this will save them the additional step of having to search for your website on a search engine.
Tease Your Blog Content
Have you heard the phrase “content is king”? Well, it’s true! Blogging is a great strategy not only to improve your SEO quality and position your website on top; but is also a way to provide valuable content to the reader. “How to” guides are excellent ways to provide prospects the solutions they are looking for. Use your social media channels as the vehicle to tease something about the content piece, spark interest and take them to the website for more.
Evaluate Paid Options
Carousel, slideshows, video ads, you name it! The possibilities are endless. Every social media channel offers a myriad of advertising formats to promote your business. Adding these paid efforts will not only help you reach more people, but also take traffic straight to your website. Although this is great to add to your strategy, always keep in mind that the purpose of this is not to spam news feeds with ads. Don’t go crazy spending money without a strategy behind it.
Offer an Incentive
Who doesn’t love to get something for free? We all do! Content pieces like checklists and whitepapers are great to take people to your website and inspire them to take an action. Make sure that you are offering content enticing enough to make them leave the social media channel they are on to go to your website.
Outlining how to use social media channels to increase website traffic can be intimidating and time consuming. If you have no idea where to get started, leave that to our digital experts. Our Marketing team has Paid Media and Social Media gurus that will help you design the best strategy for your business. Contact us today to discuss how Bayshore Solutions can help position your company for success.