By: Bayshore Solutions Emarketing Team
If you’re anything like me, or any of the other 4 million users, you’ve become obsessed with Pinterest this year. Pinterest is a social network used to organize and share online images linked to the source of the image. Users create virtual pin boards of anything from recipes, crafts, and party themes, to DIY home renovation tutorials, dream vacation spots, and must-read blogs. Pinners can browse other users’ pin boards for inspiration or search all of Pinterest by specific keyword to find more ideas to add to their own boards.
In January of 2011, Pinterest had just fewer than 120,000 users. Today the site has over 4.4 million users, surpassing other social photo sharing sites like flickr and picasa. With its growing popularity and users actively adding and sharing countless links each day, the potential for Pinterest as an SEO tool is huge.
Everything that gets pinned on Pinterest is a followed link back to your site, so getting people to pin photos linking to your site creates many high-quality backlinks excellent for SEO.
Here are some tips on using Pinterest for SEO:
- Create a business profile on Pinterest and share your content
- Be sure to use hashtags and categories to tag your content appropriately, and organize your boards with related content
- Link the photo you’re pinning to a specific and relevant URL on your site, just like you would a landing page
- Comment on other pins and boards of similar interests
- Pin and repin related content NOT from your business, and allow users to share content with you. An excellent example of this is Whole Foods Market, Whole Foods has a number of boards with content from outside sources, and they allow their 6,000+ followers to add items to their boards. This makes Whole Foods’ Pinterest profile an excellent resource for users and keeps users coming back to see what’s new.
- Be careful, spamming and in-your-face self-promotion is frowned upon. But creative marketing is welcomed, remember that Pinners are looking for something new and different and you might have just what they need, so share it with them!
Need help getting started on Pinterest? Here’s Mashable’s Pinterest Beginner’s Guide.