Attracting organic traffic to your website is the best long-term content marketing strategy for creating a profit-producing website.
It’s also one of the hardest.
There are no quick fixes when it comes to driving organic traffic, which involves people finding your site through web searches and links. While the rush of getting tons of traffic quickly through online paid advertising is enticing and should be part of your overall strategy, it doesn’t have the long-lasting effects of organic (free) traffic.
If done correctly, creating quality content will drive organic traffic to your site next week, next month, next year and even five years from now. It will result in higher search engine rankings that eventually pay off with a steady flow of unique visitors.
It’s an important part of a smart content marketing strategy.
Because it’s difficult, it’s worth doing. Competitors may not have the commitment and patience it takes. If you do, you’ll set yourself and your website apart. Here are some tips for getting there.
While it’s important to be consistent with content, it’s also important that it’s quality. That doesn’t mean it has to be the greatest writing since F. Scott Fitzgerald or as viral as the latest cat video. It simply means that it must contain something that is helpful to readers. It needs to be useful, informative or entertaining. For example, a blog post that contains actionable step-by-step tips on how to improve the performance of XYZ will go a long way. This is the type of content people share and search engines reward.
Guest blogging used to rank among the best search engine optimization (SEO) strategies. That’s not the case, anymore. Google has made it clear the SEO value of links from guest blogs is no longer significant. However, not everything is aimed at SEO in a content marketing strategy. Having a guest blog on a popular site that links back to your site offers the chance to expose your content to new readers, and that’s a good thing.
Answer Quora Questions
Quora is a site that has grown rapidly. The idea is to ask a question and get an expert, free answer (sometimes many answers). Monitor Quora to see if questions are asked in your area of business and expertise. Respond to those questions with authority and link back to your site.
Create YouTube Videos
Links from a YouTube video are powerful for both SEO and traffic. If you have a limited budget for making videos, this is the one you want to prioritize and do first. Follow the same quality content rules – make the video informative and helpful.
People get excited about posting on Facebook, Instagram, LinkedIn and Twitter because of the possibility of driving enormous amounts of traffic with just one article. That’s great when it happens, but the better idea is to plan for long-term social media presence. This requires designating someone to oversee social media accounts. That’s because you’ll want to post content and interact with consumers who reach out to you via social media.
As explained in more detail here, email marketing remains one of the most effective ways to drive traffic to a site. The first step is building an email list, which can be done in several ways. One of the best is to offer in-depth content, such as a white paper, in exchange for a person providing their email address.
Much like answering questions on Quora, participating in conversations on Reddit can drive traffic at a very high level to your site. The site has millions of users all around the world, and the conversations cover just about any topic you can think of. Links from Reddit have high SEO value and the potential to drive significant amounts of traffic to your website.
Yes, that word that many do not want to hear! Building up organic traffic to a website is not an overnight venture. It takes plenty of time and effort. Many are prepared for the effort part, but time is another situation entirely. It could take months, even years, for quality content to win out and create a steady flow of traffic. But when it works, it works better than any other method.
Driving organic traffic to your website should rank at the top of your content marketing strategies. Take the time to plan out a strategy, and then stick to it. Eventually, it will pay off better than any other approach.