By: Kevin Hourigan – Bayshore Solutions’ President and CEO

‘Tis that Time of Year again…

Well, yes, the Holiday Season is right around the corner, but, that is not the “Time of the Year” that I am referring to. What my thoughts involve are your annual Digital Workshop, where you can plan out your next year’s digital marketing plan including goals, tactics, paths and desired results.

As we are having annual planning conversations with our customers, we often reflect back on the year and ask “What have we as a team done well, what could we have done better and what have we not done but should have.” As we gather answers to those three questions we ask for people’s opinions, review data analytics and reflect on what we have learned over the year through research, reading and attending conferences.

When we compare the answers that are provided by our customers as well as our team members here at Bayshore Solutions, it is always interesting to see what matches as well as what did not match. At the end of the exercise, we have a list of items we want to continue to stay the course, we have a list we want to adjust and improve upon and we have a final list of what we want to add to our current plan. With those three lists, we prioritize the top initiatives and work down the list; who should be responsible, budgets associated as well as expectations of results, both measured by time and increase in activity.

Here at Bayshore Solutions, we love to “Plan our work and work our plan.” This is a simple exercise you can follow that helps start conversations that ultimately may end up becoming very useful for your digital planning. To learn more about “Planning your work and working your plan” and the results we experience with our customers, please visit us at

We have another opportunity for your 2015 Digital Planning and that is our Summit that will feature Google. It will be held November 12th in Tampa, FL and Google will Keynote this educational event, where marketing executives from around our region and across the country will learn essential strategies to compete in today’s and 2015’s digital landscape. To learn more or RSVP, please visit


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