B21 Fine Wines & Spirits

130% Increase in Revenues & 29% Increase in Return on Ad-Spend


B-21Now in the family’s fourth generation, B21 Fine Wines & Spirits remains to be about quality wines, competitive prices and exceptional customer service. B21 offers wines, spirits and specialty beers online as well as at their retail locations throughout Florida.

Bayshore Solutions designed promotional banners, landing pages, managed PPC Advertising campaigns, and implemented focused ecommerce analytics. Especially for the holiday seasons, Bayshore Solutions implemented a mixture of promotional banners and campaigns to give visitors a friendly and easy experience to find the right wines. Pay-Per-Click advertising campaigns were implemented using specific ecommerce analytics to run during the parts of the day when there was the greatest potential of converting traffic. Using unique design and landing pages, Bayshore Solutions created a clear and easy process for customers to find and purchase exactly what they were looking for.


In 8 months:

  • Paid Search Revenue increased by nearly 200%
  • Return On Ad Spend (ROAS) grew by 88%

Through teamwork between B21 and Bayshore Solutions, specialized promotions and monthly deals promoted via banners, buttons and emails increased revenues and led B21 to break long standing sales records. Most notably, the last six months of the year-over year metrics window, 17% more revenue was produced than in the previous 18 months, and ROAS increased by 100%.

Award Recognition

2013-MEA-Silver   Silver Summit Marketing Effectiveness Award.




2013-ima-oaInteractive Media Award for Outstanding Achievement in Retail web design

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