Tips on Connecting Your Business to Facebook Advertising

by Derek Larabee, Bayshore Solutions Digital Marketing Team

We all know how much we use Facebook in our personal lives. Who doesn’t love keeping up with their crazy Aunt who is constantly traveling, or their cousin away in Europe for the summer? These are still great uses of the platform, and in many ways, remain a core component of Facebook’s offering (connecting people), but Facebook is becoming so much more than that. In the first quarter of 2015 it reported $3.54 billion in ad revenue.

Paid advertising on Facebook is becoming more of a necessity if you want your message to reach its intended audience. As of January 2015, Facebook began holding back organic posts (the free ones) with a heavy “sales feel” from the audience of business pages. Facebook does this in an effort to uphold the quality of the user’s experience, and clearly denote posts that are ads, and those which are not.

What does this mean for you, the business owner with a Facebook page? If you want your promotions to be visible to a wide audience on Facebook, you’re going to have to pay for it.

This isn’t necessarily a bad thing. The targeting capabilities through Facebook Ads manager are pretty impressive,
and provide a great way to reach a lot of your businesses’ different audiences.

facebook-ads-GraphTargeting options for your Facebook Advertising include:

  • Location
  • Demographics
  • Interests
  • Behaviors
  • Connections

The reporting and insights Facebook has incorporated is extremely detailed. As your Ad runs, you’ll be able to see how many users it was served to, the amount of actions taken, and the results of that particular action (website clicks, app downloads, lead captures, etc.). These paid advertising efforts can be implemented just as Google Paid Advertising is, with unique landing pages to directly tie results to the amount of money your business spends.

In light of their increased efforts to serve up quality ads to their engaged users, Facebook has rolled out a new Business Manager interface (complete with a customer support line). A comprehensive, one stop shop, for managing your businesses’ Facebook page. Once a Business Manager account is setup, it is possible to set up multiple pages and corresponding ad accounts for those pages. The result is a streamlined user experience for the page manager.

With all of these added features, it’s clear that Facebook doesn’t plan on going anywhere soon. Why would they, considering their 156.5 Million users in 2015? If your business is considering Facebook as a means to reach current and potential customers, and needs help navigating this new tool, contact Bayshore Solutions for more information!

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