By: Jenni Walsh – Bayshore Solutions Digital Marketing Team

Warm Mangos, Analytics Announcements, Panda, and Google +1 were the main takeaways from day 1 of the SMX Advanced conference in Seattle. I know you’re thinking “warm mangos”? What? Well, I will get to that later…

Phil Mui from Google made an announcement that the new version of Google Analytics will allow tracking of Social Media plugins and that Google Webmaster Tools will be integrated with analytics! This announcement alone made the audience applaud which means it’s no surprise that this is great news for the industry.  Phil also informed us that other new features will be added by the end of the year.

In the SoLoMo (Social, Local, Mobile) session some interesting facts were shared: 42% of 18-34 year olds share their purchases via social media sites and 78% of iPad users are under the age of 25. One speaker said that SoLoMo is an evolution not a revolution. So, everyone needs to embrace it and jump on board sooner rather than later.

Google +1 was another big topic of the conference. Google created a +1 button that allows people to “like” content, so when you are searching in Google you will see content that people in your Google contacts liked (see image).  In my opinion the main takeaway was wait and see what happens with this one. Of course, Google wants everyone to run out and put the +1 button on their site, but the experts all think we should see if this is going to “stick”.

The last and most entertaining session of day 1 was the “You & A” with Matt Cutts. For those of you who don’t know who Matt Cutts is, I think he can best be described as the public face of Google and SEO experts hang on his every word. Of course this session started out with Matt discussing the Google algorithm update named Panda – this update was made to clean up the spammy sites on the internet. If a website was affected his recommendation was to clean up your act! Sites were affected if they had duplicate content or too many ads on a bad site.

Now for the warm mangos! Matt Cutts shared with the audience that Google CEO Larry Page would like Google to move faster and was recently upset that when he searched for “warm mangos” in Google he didn’t get the results he wanted. What he wanted to know was “why mangos warm up when they are in a box”… So why didn’t he just search for that?!

Stay tuned for more from Day 2!


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