(Biad Chili Products Company was successfully grown and sold in 2014, completing the entrepreneurial strategy of its owners.)
For nearly 50 years, Biad Chili Products has been a leading grower, producer and retailer of New Mexico chile. Biad Chili Products is a family owned company, open to wholesale customers and the public and prides itself on excellent customer service. Company owned farms are located in the Mesilla and Hatch Valleys of southern New Mexico, and the firm operates a 140,000 square foot processing facility to prepare its chile products for national distribution.
Biad Chili partnered with Bayshore Solutions to redesign its existing website, improve the overall customer experience and make ordering chile online easy. They needed to present a secure e-commerce website to drive sales growth.
Bayshore Solutions developed an e-commerce website for Biad Chili Products to elevate their brand presence and performance in the chile industry.
To enable easy management of website updates and afford full e-commerce functionality, Bayshore Solutions implemented ASPDotNetStoreFront, content management system (CMS). This platform features FedEx shipping management, inventory integration, and email notification system relating to the workflows and management of online product sales. Biad Chili Products website administrators now can update pages, images and messaging throughout the website with an easy to use content management interface.
The website design focuses on showcasing the chile varieties and products.Chile products are categorized on the home page. Details and suggested menus on the interior pages encourage visitors to explore, buy and try the chile products. Site search by product and category allows chile aficionados to quickly find exactly what they are looking for. The new website not only has a fresh look that resonates with the Biad Chili brand and loyal chile loving customer, it delivers a secure online store and is easy to maintain.
To ensure successful promotion in the web marketplace, Bayshore Solutions’ Denver digital marketing team managed search marketing and search engine optimization that helped the website deliver a complete sell-out of Biad Chili Products annual harvest.