Combining Traditional and Digital Marketing Strategies to Drive Comprehesive Marketing Success
About Regions Facility Services
Regions Facility Services (RFS) is a full service commercial construction company specializing in retail and restaurant construction, renovation, repair, facility maintenance management, and roll-out initiatives. RFS currently provides nationwide services to familiar brands such as Longhorn Steakhouse, Planet Hollywood, Ruth’s Chris Steakhouse, and many others.
Regions Facility Services partnered with Bayshore Solutions to create an online presence for the RFS brand that would feature and showcase their high-quality work and national brand clients. RFS also wanted a way to measure the effectiveness of their marketing initiatives.
In 2011, Bayshore Solutions developed a website design for the full service commercial construction company that reflected the care and precision Regions Facility Services delivers for their clients. By partnering with RFS, Bayshore Solutions suggested several strategic recommendations for Regions Facility Services that would expand and increase their brand presence.
Bayshore Solutions provided RFS with integrated traditional and digital marketing services including:
- Search engine optimization
- Pay-per-click advertising
- Strategic and targeted email marketing campaigns
- Content creation and marketing including blogs and press releases
- Linkedin strategy, B-to-B outreach, marketing, and business development positioning
- Print collateral: pamphlet, tradeshow booth design, & materials
- Car wraps
- Intregrated media buys
- Magazine ads
- Professional photography to showcase before & after images of RFS projects