310% Increase in Social Media Fans/Followers Expands Tampa Port Authority’s Digital Footprint
The Port of Tampa is one of the nation’s most diversified ports with cargo, cruise ships, and real estate to enable further growth. Florida’s largest port by cargo-tonnage, the Port of Tampa, handles over 1 million passengers per year and provides a $15 billion impact on the local economy. The diversity of operations, along with the partnerships that facilitate them, holds the key to the Port of Tampa’s continuing to flourish as the number 1 economic engine in West Central Florida. The Port of Tampa is building on meeting the demands of global trade and the needs of a region of more than 8 million consumers.
The Tampa Port Authority (TPA) selected Bayshore Solutions for their expertise in website design, development, and digital marketing. TPA was looking for a partner with an established reputation in the information technology community with proven experience, expertise, and reliability in website design, development, digital marketing, and hosting.
Bayshore Solutions built the Tampa Port Authority website with innovative custom features with the Kentico content management system (CMS). The CMS provides the TPA capability to readily manage content on its website. A unique feature of the website includes the ability for users to create an account and specify the pages of interest that they would like to be notified about when content changes. As TPA website administrator’s makes changes to content, this triggers an email to anyone who has requested receipt of online notifications about Port changes. This new feature is crucial in facilitating Tampa Port Authority’s higher standards for timely and accurate communication.
To promote the Tampa Port Authority brand and maintain accurate online reputation, the digital marketing experts at Bayshore Solutions created a social media and local optimization strategy to engage fans and followers of TPA happenings, history, fun facts, news, and communication with passengers.
- 310% increase in social media followers across Twitter, Facebook, Google+, LinkedIn, and Yelp.