Organic Marketing Plan Led to 650% Increase in Referral Traffic & 255% Increase in Web Leads

About Affordable Structures

Affordable Structures is a modular construction company which specializes in designing and installing permanent and portable modular homes around the United States. For over a decade, the modular construction company has been constructing education, commercial, healthcare, government, religious, daycare, sales office, and bank buildings specific to its customer’s designs. Affordable Structures has revolutionized the way that modular manufacturing and off-site construction is performed. They take great pride in delivering better quality, lower cost, and time saving solutions for their customers.


Affordable Structures came to Bayshore Solutions looking for strategic digital marketing partner. The company wanted to drive organic (non-paid) traffic to its niche industry website and increase leads.


Bayshore Solutions implemented a digital marketing plan for Affordable Structures that included optimization of website content along with turning existing case studies found on the modular construction company’s website into SEO-friendly pages that can be accessed and indexed by search engines to help improve organic traffic. To increase website conversions, Bayshore Solutions focused on conversion optimization tactics, like building a simple form to capture interest inquiries, and creating effective calls to action that connect visitors with the form at appropriate conversion points throughout the website.


Within 10 months of organic marketing efforts, Affordable Structures’ goals were successfully achieved through significant growth measures including:

  • 161% Increase in overall website traffic
  • 650% Increase in referral traffic
  • 115% Increase in organic traffic
  • 250% Increase in leads

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