Clean & Specific Functionality for Five Website Audiences


Friends of the Riverwalk, a non-profit organization, plays a leading role in the generating resident and tourist use of the Riverwalk through events, partner involvement and overall marketing. Friends of the Riverwalk is located in Tampa and raises awareness and funds for Riverwalk enhancements such as: shade structures, docks, educational and entertainment events. The organization’s goal is to enhance the quality of life and build a stronger sense of community in the Tampa Bay area by preserving the waterfront for use and enjoyment.

Friends of the Riverwalk partnered with Bayshore Solutions to design and custom develop their website. Friends of the Riverwalk needed to better deliver current information about downtown activities, schedule of Riverwalk events, photo galleries, and future plans, as well as invite participation support and membership. They needed to wrap this in an easy enjoyable experience for website visitors.

An additional feature desired was to have a payment portal set up on their site that would accept donations for the Riverwalk and have an easy to use content management system to administer interface for their internal use.

Bayshore Solutions created the Friends of the Riverwalk Website Design with inviting imagery and navigation to showcase the Riverwalk’s location and how it connects Tampa’s downtown businesses, events and amenities via the waterfront. For seamless and easy management of website updates, Bayshore Solutions integrated WebModules(CMS), content management system. This CMS allows site administrators of the Riverwalk to keep the website current with events, downtown activities, membership information and pictures.

To encourage web visitor’s support of Friends of the Riverwalk efforts, Bayshore Solutions built a custom order form and payment portal to facilitate easy online donations, memberships, purchase of pavers in the Riverwalk’s paver program and other ongoing initiatives. Tampa’s Riverwalk website now captures the Riverwalk experience online, and entices visitors to enjoy the Riverwalk in person and get involved in preserving and maintaining the quality of life in the Tampa Bay community.

Award Recognition

2014-Comm_silverCommunicator Silver Award of Distinction



Badge-Horizon-SilverSilver Horizon Interactive Award


2014-ima-oaInteractive Media IMA Outstanding Achievement Award

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