94% More On-Topic Traffic, 25% Increase in Newsletter Reads, and Measurable Member-Value Metrics
About Tampa Downtown Partnership
The Tampa Downtown Partnership is a private, not-for-profit 501(c)(6)organization. Its membership is comprised of companies, organizations and individuals sharing the common goal of advancing downtown Tampa.
They serve as the steward of downtown Tampa, cultivating public and private partnerships, and encouraging downtown’s physical and economic development. As a proactive leadership organization, they act as an advocate for the downtown community.
Tampa Downtown Partnership needed an appealing website that provided an online experience promoting all that Tampa’s downtown has to offer. The client needed the ability to update in real-time and wanted to increase site visits and referrals to downtown offerings.
The goal of the new website was to position the Tampa Downtown Partnership as the premier “Go-To” provider of downtown Tampa information (events, news, dining, shopping, etc.) and the hub for downtown businesses to promote themselves.
Bayshore Solutions partnered with the Tampa Downtown Partnership to create an inviting and dynamic website that builds brand awareness to Downtown Tampa while delivering relevant news, events, and happenings in the greater Downtown Tampa Area. This included the implementation of Bayshore Solutions’ Content Management System WebModules, jQuery Slide Show integration, Events, and My Itinerary Builder application with a complete Interactive Map of downtown Tampa and Best Places to Park.
Bayshore Solutions focused our efforts on bringing more visitors to the Tampa Downtown Partnership’s website. This consisted, in part, of analyzing traffic patterns and measuring effectiveness and resourcefulness of the new site through a multi-channel Internet Marketing Strategy.
Tampa Downtown Partnership: Tampa Downtown Partnership and Bayshore Solutions received a 2012 Gold Hermes Award for its mobile website design.
Horizon Bronze Award Winner – Tampa Downtown Partnership: The Tampa Downtown Partnership and Bayshore Solutions won a Horizon Interactive Award for their mobile website in the Mobile Website category.