Creativity and Digital Results for Clients, Morphogenesis and Food Equipment Company, Earn 2016 Summit MEA Awards, Marking Seven Years of Summit International Awards Honors for Bayshore Solutions
TAMPA, FL, and DENVER, CO, October 2016 – Bayshore Solutions has won two 2016 Summit Marketing Effectiveness Awards (MEA) for the creative excellence and proven client results for biotechnology and scientific research organization, Morphogenesis, and groundbreaking e-commerce commercial restaurant and kitchen retailer, Food Equipment Company.
A Platinum Marketing Effectiveness Award was won for the website and digital success of Morphogenesis in the healthcare and medicine category. Silver Summit MEA honors were awarded to Food Equipment Company for innovation and results in product sales and services websites. Bayshore Solutions has earned 25 awards over seven consecutive years in the industry-renown “rigorous” adjudication of Summit International Awards programs, including the Summit Creative Award, Summit Emerging Media Award and the Summit Marketing Effectiveness Award competitions.
The Summit Marketing Effectiveness Award acknowledges the contribution of results, messaging, and the achievement of the marketer’s business goals, thus evaluating true marketing communication effectiveness. During the 2016 international competition, the Summit MEA received submissions from 12 countries and judges analyzed and selected only 6% to receive top awards.
“Distinguishing between creativity and effectiveness is a difficult task, so winning a Summit MEA is a significant achievement,” said Jocelyn Luciano, Summit International Awards Executive Director. “The combination of experienced judges and our tough criteria ensures that only deserving submissions receive Summit MEA recognition.”
The Summit International Awards (SIA) organization is dedicated to furthering excellence in the communications industry. It administers three distinguished award competitions throughout the year with the goal of raising the awareness of companies and individuals who have the creative and marketing talent to go beyond the ordinary. Throughout its 22-year history, the organization has established itself as one of the premier arbiters of communication excellence. Using stringent evaluation criteria and blind judging processes, its competitions reward only those firms whose work exemplifies the best in its class.
“Winning a Summit Marketing Effectiveness Award is a serious accomplishment requiring demonstration of proven results,” said Kevin Hourigan, President and CEO of Bayshore Solutions. “Bayshore Solutions is honored to win two Summit MEAs for digital results for our clients this year, and proud that our work has earned recognition for seven consecutive years in the prestigious Summit International Awards program.”
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Bayshore Solutions 2016 Summit Marketing Effectiveness Award Winning Websites
The Morphogenesis website communicates and influences multiple target audiences with a variety of needs ranging from scientific data to specific, but consumer-level-consumable information and resources. These audiences include: scientists, students/interns, government, investors, speaker’s bureaus, and patients/consumers.
The website addresses a variety of audiences with broad to complex/technical content in an elegant experience that presents the science, its applications, and benefits. Sitemap analysis and build strategy ensured that the specific target audiences had clear paths to their documentation of interest.
The deliberate search, content, and site structure optimization tactics were employed to give the best opportunity for visibility and “Find-ability” online for desired audiences.
Food Equipment Company’s fully mobile responsive e-commerce website presents top industrial brands and fully customizable commercial kitchen and restaurant product lines in a searchable, clean layout for over 180,000 products by over 200 manufacturers, across over 3,000 categories.
The web design is built on the nopCommerce platform and focuses on an intuitive, user-friendly experience for easy “findability” of products, convenient purchase transaction, and high-end financing application functionality.
Bayshore Solutions implemented digital marketing strategies to gain search visibility for Food Equipment Company products; and branding aimed at establishing a dominant online presence. Digital tactics included search engine optimization, paid search advertising, remarketing programs, and email marketing.