Re-Designed Website Provides Excellent Mobile Experience for Multiple Targeted Audiences and Showcases Eight Primary B2B Customer Verticals
TAMPA, FL, and DENVER, CO, March 2016 – Digital agency, Bayshore Solutions, announces the launch of the redesigned website for nationally recognized signage manufacturer, Creative Sign Designs (CSD). In addition to business-critical mobile user responsiveness, the redesign replaces a seven-year-old website with re-engineered site structure and navigation, clean image-driven design, and targeted vertical portfolios. This website is the latest of three projects and digital marketing services that Creative Sign Designs has partnered with Bayshore Solutions on for over the past seven years.
B2B industry trends recently cited by Demand Gen Report state that 94% of B2B buyers conduct research online before making a business purchase, that 70% of B2B marketers see 25% of their web traffic coming from mobile devices, and that 21% of B2B brands show mobile website visits as their primary revenue driver. In light of these market trends, Creative Sign Designs partnered with Bayshore Solutions for the re-engineering of their website to maintain and grow their leadership positioning in the national market.
Creative Sign Designs’ website redesign strategy centered on presenting a targeted, engaging, and effective user experience for CSD’s defined target audiences – especially those accessing the website from a mobile device. Target customers include Architects, Directors of Constructions, Project Managers, and Facilities Managers who are among the B2B roles that are increasingly experiencing websites from a mobile phone or tablet.
Bayshore Solutions designed a fully responsive website with a fresh, image-oriented design. Large home-page sliders for showcasing brand and seasonal or current messaging, mapping, and extended project portfolios for Creative Sign Designs’ eight primary industry verticals are all among the featured functionality of the new website.
“The new image portrays more clearly Creative Sign Designs’ broad-based solutions and design capabilities as a leader in the signage industry,” said President and CEO of Creative Sign Designs, Jamie Harden. “The fact that this website is mobile-responsive is huge – this allows our web presence to translate across multiple devices.”
“We are pleased to have partnered again with Creative Sign Designs to ensure the best possible presentation of their worldwide digital showroom to their customers,” said Kevin Hourigan, President and CEO of Bayshore Solutions. “Our teams collaborated to ensure that every aspect of the technology, design, and marketing solutions created address the current and emerging preferences of their audiences and showcases Creative Sign Designs as the market leader in commercial signage.”
Click here to read more about the Creative Sign Designs website redesign.
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