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Bayshore Solutions & USF Muma College of Business Bring Strategic Business Discussions on Data Driven Customer-Centricity to Area Executives


USF-FaderHeroTAMPA, FL –digital marketing agency, Bayshore Solutions, extended their classroom to business partnership with the University of Florida’s Muma College of Business to bring Dr. Peter Fader of the Wharton Business School to discuss the game-changing concept of Customer-Centricity with a select group of Tampa Business executives.
Bayshore Solutions partners regularly with USF for internship programs and guest-lecturing on Digital marketing topics, and today extended this coalition to bridge access to strategic business concepts between academic and executive audiences.

As an addition to Wharton Business School’s Dr. Peter Fader’s scheduled presentation to an academic forum at USF, Bayshore Solutions hosted a special executive session with Dr. Fader and a small group of Tampa area business executives. Participants learned from Dr. Fader about the emerging concept of Customer Centricity, and the strategic implications for Business models and methods of this game changing approach.

Dr. Fader clarified the concept; its origins, prerequisites, parameters – and what it is and is not (i.e.: IBM is more “Customer-Centric” than Apple in this definition). Dr. Fader illustrated companies who truly follow a Customer-Centric model, the risks they take to do so, given the current climate of business metrics, and posed the challenge that though not all companies are capable of transitioning to this model, those that do it correctly are poised for success in current and emerging customer-driven markets.

Conversation between the executives in attendance and Dr. Fader touched on the barriers, risks, and rewards of following a model of Customer-Centricity. Specific conclusions included the shift from “Divergent “to “Convergent” thinking as a strategic necessity, and that the capabilities of technology today now make the choice of following a customer-centric model both feasible and scalable.

“Bringing together the educational and business community for an exchange of ideas like today’s session is an example of forward-thinking focus in the Tampa Bay area,” said Doug Pace, COO of Bayshore Solutions. “Bayshore Solutions is very pleased we had the opportunity to leverage our connection with USF to offer strategic insights that help area businesses.”

Click to read more about the Coffee & Customer Centricity event

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